How to Build a Wholesale Business and Sell Products

Business and Sell Products

Going into business for yourself can feel overwhelming, but the thought of being your boss and having your income limited only by your effort is appealing to many people. One aspect of owning your own business that many people balk at is the need to constantly hustle and market themselves. For many people build a wholesale business, the time spent on marketing would be better spent investing in their business. 

Wholesaling as a Way To Minimize Marketing Needs

If you have ever wondered where the stock available in stores and online comes from, the answer lies in wholesaling. Wholesalers are the link between the manufacturer of a product and the retailer. In some cases, wholesalers sell to both retailers and consumers.

Even when wholesalers sell directly to the public they do not create the type of marketing campaign necessary to run a successful retail business. The consumer often finds the wholesaler due to the competitive price advantage they have over retailers. There are even internet sites designed to facilitate wholesale to consumer sales, such as Amazon and Wish.


Regardless of whether a wholesaler sells to consumers or only to retailers, it is a less competitive business than retail sales. The type of work necessary to have a successful Build a Wholesale Business is different than what is necessary for retail sales. While a retail store, whether online or brick and mortar, must focus on marketing and advertising to get people in the door, a successful wholesaler must have strong research skills.

Profiting From Your Wholesale Business

To be successful as a wholesaler, you will need to decide what type of merchandise to sell and where to find your inventory. This is not as simple as it sounds. If you choose to sell something because it is popular, you have probably already missed your window of opportunity. Others have found the best suppliers and carved out a spot in the niche.

Your goal as a successful wholesaler is to look into the future and see what items may have a strong demand shortly. This isn’t as impossible as it seems. Paying attention to the news cycle and trends in your areas of interest help pinpoint areas of potential growth.

For example, the combination of dual working individuals in a relationship which allows less time at home and an interest in healthy living combined to create the demand for Instapots. Improvements in Bluetooth connectivity and the fact that an increasing number of people spend hours a day on their phones listening to podcasts, music, and audio books created a demand for affordable, wireless headphones.

One way to create a list of potential products you may offer for sale is to visit the website of online manufacturers that sell to wholesalers. Check out their new offerings as well as their most popular items. Use these two lists as a jumping-off point when coming up with something you want to sell.
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When selling wholesale your profit is in quantity, so it is important to choose generally affordable items. At the same time, you must select a manufacturer that provides quality for the price. Your profits will disappear quickly if people are dissatisfied with your merchandise. In the world of online sales, positive reviews are vital to a successful business.

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